2. China Office
  3. Projects

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Our focus lies on the intersection between strategy development and implementation of the company’s high priority topics. This often means, that we drive the topics across the company’s different functions, brands and entities until they are mature enough to be handed over to a line function.

Examples of Projects


Today, innovative technologies and trends frequently originate in China. Also in New Energy Vehicles (NEV), local Chinese players are shaping the industry - an opportunity to learn and to seek new partnerships.A new business model is needed which explicitly focuses on creating new technological and cultural synergies. The plan for this first took shape in 2016 when Volkswagen China and JAC (Jianghuai Automobile Corp.) initiated Joint Venture partnership negotiations. Setting up a new JV opens up a lot of new, exciting challenges:

  • What are the advantages of and for the two partners? What can be transferred to a Joint Venture from either side?
  • How can these advantages be leveraged to create an exciting product – without cannibalizing other products of the two parties?
  • What type of governance model creates a win-win for all parties?
  • What is the financial impact of the project? What investment is required?
  • What resources will be needed to establish a completely new automotive company?

Volkswagen established its first China JV 35 years ago, China auto industry, economic dynamics and society changed significantly ever since. New strategies are required for setting up this new JV. Therefore, a cross-functional approach involving various internal and external stakeholders was needed.Volkswagen Consulting formed the core of the Joint Venture project all the way from early thinking, initial contact with JAC, negotiations about the cooperation framework, up to formally establishing the Joint Venture and its operations. We jointly shaped a new strategic approach and created a piece of history for Volkswagen in China.


China is making its way into a fully connected society with the car being an integral part of this endeavor. Technologies like Vehicle-to-X, Advanced driver-assistance systems, and Autonomous driving along with Cloud technologies are all blending together under the headline of Intelligent Connected Vehicles. This opens up multiple, critical questions for the Volkswagen Group in China:

  • How do we expect the field of Intelligent Connected Vehicles to develop?
  • How fast will the ICV transformation of the automotive industry take place?
  • How can we cost-effectively spread these technologies in a Group of multiple
  • How to work together with our partners to realize those new technologies?
  • Which challenges do arise for intellectual property rights or business models? 

Volkswagen Consulting is tasked to work on these questions with a cross-functional team of leading experts from multiple entities and brands – both in China and abroad.

For over 100 years, automotive manufacturers depend on their core competency in combustion engines. The future of the automobile however is electrified and this ‘E-revolution’ is nowhere more apparent than in the world’s largest auto market: China. Traditional supply chains, processes and organizational structures are disrupted. While breaking new ground, the Volkswagen Group is confronted with altogether untraditional challenges:

  • How to secure a ramp-up of battery volumes for up to three million electric vehicles by 2025 – from the mine via the vehicle to the recycling?
  • How will continuous access to the most advanced battery technologies be ensured – wherever they may be developed?
  • Should battery production be handled by suppliers, partners or become a future core competency of Volkswagen?
  • How will the Group’s battery technology differentiate the future product portfolio from the competition?

These highly complex challenges have a few things in common: They involve various internal and external stakeholders, confidential information and require a rapid and implementable solution. So in other words, a home game for Volkswagen Consulting China.